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Based in Boulder, Colorado, Newton is a brand built by runners trying to do something a little different. You either love them or hate them is the best way to describe the brand, and people who like them, think they are the best thing ever, but because of the key technology they are really not for everyone.
The shoes are built with a block of rubber under the forefoot will move into the midsole and spring back out when you push them down during a stride. Newton call it the Action/Reaction technology, and is best described as a trampoline-like cushioning system that promotes a forefoot foot strike and a lighter on your feet running action. The pods protrude from the outsole so promote a forefoot strike, and you can feel them when running, so it is an acquired taste running in Newton.
Newton shoes tend to be lighter and more responsive than most brands, with a low profile midsole to enhance the alternative foot plant technology, so if you are a heavier runner or an over-pronator they may not be suitable, but if you are efficient and want to travel quickly they are an interesting option to look at.
Price is high and we are not so keen on the build quality, but this is a result of a smaller brand producing smaller volumes at source with large overheads, so it is not unreasonable to have a higher retail ticket. But there are plenty of runners out there that absolutely love Newton shoes and what they do for their running action and efficiency, so as an alternative technology – the Action/Reaction technology is well worth considering if you have a relatively efficient running action.