Inov-8 to incorporate the thinnest material on earth!
INOV-8 to incorporate GRAPHENE, the thinnest material on earth
inov-8 is launching a revolutionary world-first in the sports footwear market following a collaboration with scientific experts. They are incorporating Graphene in to their running shoes.
Graphene is a material that was discovered in 2010 by scientists and such was the magnitude of this finding, they were awarded the Nobel Prize for physics. Graphene is the thinnest material on earth and is 200 times stronger than steel. It is the world’s first two-dimensional material at just one-atom thick and has the potential to revolutionise many areas of technology.
Graphene is extraordinarily flexible, and can be bent, twisted, folded and stretched without incurring any damage.
Inov-8 are the first-ever company to incorporate graphene into running and fitness shoes. The shoes launch this spring, but reports suggest that the rubber outsoles of these shoes will be stronger, more stretchy and more resistant to wear.
Michael Price, inov-8 product and marketing director, said: “Off-road runners and fitness athletes live at the sporting extreme and need the stickiest outsole grip possible to optimize their performance, be that when running on wet trails or working out in sweaty gyms. For too long, they have had to compromise this need for grip with the knowledge that such rubber wears down quickly.
“Now, utilising the ground-breaking properties of graphene, there is no compromise. The new rubber we have developed with the National Graphene Institute at The University of Manchester allows us to smash the limits of grip.
Inov-8’s lightweight G-Series shoes will feature this new Graphene material and it is stated that they will deliver a combination of traction, stretch and durability never seen before in sports footwear. The world’s toughest grip tagline is good news for serious off-road runners, especially those who race on rocky terrain.
Commenting on the collaboration and the patent-pending technology, inov-8 CEO Ian Bailey said: “Product innovation is the number-one priority for our brand. It’s the only way we can compete against the major sports brands. The pioneering collaboration between inov-8 and the The University of Manchester puts us – and Britain – at the forefront of a graphene sports footwear revolution.
“And this is just the start, as the potential of graphene really is limitless. We are so excited to see where this journey will take us.”
Dr Aravind Vijayaraghavan, Reader in Nanomaterials at the University of Manchester, said:
“When added to the rubber used in inov-8’s G-Series shoes, graphene imparts all its properties, including its strength. Our unique formulation makes these outsoles 50% stronger, 50% more stretchy and 50% more resistant to wear than the corresponding industry standard rubber without graphene.”
“The graphene-enhanced rubber can flex and grip to all surfaces more effectively, without wearing down quickly, providing reliably strong, long-lasting grip."
“This is a revolutionary consumer product that will have a huge impact on the sports footwear market.”
Well, time will tell on that statement but we’re looking forward to trialling them and reporting on them soon. For more information right now, check out the inov-8 site.